Target Company

Founded in 1993 as a market data collection department of Pulse, a full service marketing agency - a pioneer on the Ukrainian market, Target has grown into a full service market research agency attracting experienced professionals from other research agencies operating in Ukraine (including the global ones) as well as from the clients' side and employing permanent fieldforce managers.

As a marketing intelligence company, Target builds on different sources of information. A first source is market data, such as sales or media data. Secondly, the company uses information derived from consumer 'Safari's', for instance during promo events and 'consumer experience sessions' organized by its sister company Pulse. A third source is information developed through market research run directly in the field. And the fourth source consists of data about the wider environment, such as socio-economic trends or competitive activity data on the market the client operates in.

Having gained a huge and multifaceted expertise in retail and trade surveys by conducting regular retail censuses and price&distribution checks covering by near all Ukraine for most FMCG categories, we successfully develop our consumer research side by designing and executing the tailor made studies of different nature, both qualitative and quantitative, thus maintaining a tense consumer contact.

We try and add value to the research we run by providing various types of data analysis that lead to elaboration of the actionable recommendations helping our clients, both local and international, significantly improve their sales and strengthen their brands. Our company develops insights which pass the guiding principle of the '4 R's'. This means they should be rooted in reality, containing deep truth. In addition, insights should be relevant to a brand and business and resonate - "they need to strike a cord with the client".